A rebuilt, accessible checkout.
- Keyboard-first flows
- React
- A11y
Stack
Next.js, TypeScript
+6%
Conversion
What they said
“The new checkout feels twice as fast.”
Code
asha/checkoutBuilt
May 2023 – Nov 2023
Case study
- My role
- Lead engineer
- Team
- 2 engineers, 1 designer
- Timeline
- 6 months, 2023
- Tools
- React
- Playwright
- Figma
The problem
Checkout took nine seconds to become usable on a mid-range phone, and a fifth of people gave up before paying.
What I did
Measured the real bottlenecks, cut the bundle in half, then rebuilt the form so it works with the keyboard alone.
The solution
A single-column flow that renders in under a second and remembers what you typed.
What I learned
The biggest win came from deleting code, not adding it.
Impact
+6%
Conversion
-40%
Time to interactive
-23%
Support tickets